Byline: Neil Shoebridge
Jun 19, 2011 (The Australian Financial Review - ABIX via COMTEX) -- Direct marketing group Salmat has won the services of Nick Spooner, who is stepping down as digital media head at Ten Network. The free-to-air TV company's interim CEO, Lachlan Murdoch, is believed to be keen to overhaul Ten's internet offering, which is less lucrative than the rival Yahoo!7 and ninemsn web portals of Seven West Media and Nine Entertainment respectively. The lack of a convincing digital strategy had been cited as one reason for Murdoch ally James Packer and his Consolidated Press Holdings acquiring a stake of 18% in Ten in October 2010.
Publication Date: 20 June 2011
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